A woman called the salon and asked if the "Home of the 10 Minute Brazilian" was just a gimmick, because she gets waxed at another salon in town that takes close to an hour. I assured her that the expression was based on fact. She wanted to know how it was possible to do it that fast. She also questioned whether or not we follow the direction of the hair growth or if we just slap the wax on haphazardly. I tried to explain to her that during my 20 years of experience, I have perfected an efficient method of waxing that works incredibly well and has made Mark and ME very popular. I truly hope she lets me wax her next time so she can see that it does not have to be such a long, arduous procedure but a quick and fun trip to the salon.