A woman googled Brazilian Wax, Rochester NY and Mark and M.E. came up first. She decided to pick the salon that came up second even though we had better reviews because she was intimated by the "Home of the 10 Minute" slogan. After enduring several one hour long Brazilian sessions at the other place, she complained to a friend about how long and how painful it was to get waxed. The friend told her to try me. Don't let the 10 minutes scare you. I'm efficient and thorough but I don't rush. I've just been doing it a really long time and have figured out a really good system. Your parts are in good hands with M.E.